The Kraken Rum
Viva Festival: Tentacle Days 2023
Technology, Engagement, Production
For Tentacle Days 2023 at Viva Festival, we curated the bar setup and live activation for The Kraken Rum, delivering a fully immersive brand experience.
The project included technology, engagement design, production and bar setup, combining scenographic elements, custom displays and interactive moments inspired by the dark
and iconic Kraken universe.
The activation translated the brand’s identity into a strong physical presence, designed to engage festival audiences through atmosphere, storytelling and shared experiences.
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Competitive Mind S.r.l.
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