For Artigiani in Fiera 2025, we designed the Italo point as a functional and recognizable service space, focused on accessibility and user experience.
The project includes exhibit design, technology integration, production, UX–UI design
and BTL marketing, combining physical setup and digital touchpoints to support information, interaction and conversion.
The Italo point translates brand identity into a clear and efficient experience, designed to simplify access to services within a high-traffic public environment.