This year’s Mastercard Innovation Forum 2026 was named “Shaping the new era, now” and like the naming, we helped Mastercard in shaping a new tech and enjoyable experience.

The experience started with the entrance: customised Fast Tracks with animated interfaces, welcomed guests and gave them access by reading their QR-Codes.

Our most innovative technologies Sphere, Demo Area and Transparent Totems were displayed under circular pavilions, in the engagement area on the opposite side of the stage. Each technology informed and entertained MIF Italy’s guests during the day. Master Tris, Master Quiz, Priceless Experience and more interactions were installed on these supports to maximize the entertainment.

Mastercard 360° Photobooth positioned near the entrance, filmed guests’ enjoyment during the event, creating a video ready to be shared on social media. 

This year’s MIF focused on artificial intelligence: a topic dear to Mastercard, whom talked about innovation, robotics, payments and new technologies during Plenaria, Commercial, Fintech and Cyber Workshops.

The mascotte of the night was Unitree G1, the highly smart robot welcomed on stage to talk with speakers like Country Manager Luca Corti and Robotics Professor Vincenzo Lippiello. He engaged the public with his dancing skills and as a sidekick of hilarious comedian Lillo.