Jazz Open Modena has been a new, emotional and first of all, an opportunity to collaborate with Mastercard by designing their Private Lounge, destined to event and Priceless Experience’s guests.

From 13 to 18 July, Experience’s guests had the opportunity to stay in a luxury hotel, customized for the occasion. Priceless private taxis, drove guests at the Festival, where the evening took place.

Private Lounge was conceived as a reserved, hospitable and elegant space and welcomed guests during many moments of the concert. Privè was placed in the space under the arches of Cortile d’Onore dell’Accademia Militare. We respected place’s architectural identity without distorting it, by activating and valorizing the structure and by creating an unforgettable and premium experience. Located near bar area, it included many zones with tables and armchairs, which were designed to support different moments: conversations, breaks and interactions.

Tables’ poldine lamps and floreal installations, made the space feel more sophisticated and private, while totems with back illumination located on event’s path and inside Mastercard hospitality area, guided guests from the entrance to the lounge. Warm and diffused lighting customized by brand’s colours, immersed Cortile d’Onore’s columns into Mastercard Lounge’s premium atmosphere.

Each element has been essential to the definition of a unique experience, and to the recognition and positioning of the brand, during Jazz Open Modena.