Works – 15. Select L’Eroica 2023

Select Aperitivo
L'Eroica 2023

Exhibit Design, Engagement, Production

For L’Eroica 2023, we designed an engaging brand activation for Select Aperitivo, blending exhibit design and interactive experiences inspired by the iconic cycling event.

The setup combines scenographic elements, branded installations and playful engagement tools to create a recognizable and approachable space within the event route.

The project translates Select’s identity into a lively and participatory experience, designed to connect the brand with the event’s spirit and its community.