Sport e Salute
Tour 2022
Exhibit Design, Technology, Production, BTL Marketing
A tour across 27 italian squares, from north to south; it has been realized with a special attention towards the brand values, like sport and wellness.
The tour allowed Sport e Salute to increase its brand awareness, showing a recognizable and valuable image through Italy.
A village of about 1.000 sqm composed by four certified inflatables designed specifically
for the brand, and a truck used as a conference room. In the village exhibitions and sports activities took place, as well as engagement activities organized by Sport e Salute and its partners Renault, Decathlon and Telepass.
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